TV Spot

Scion

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Image of Scion storyboard | robertbucker.com

Click picture above to see Scion storyboard. (110KB)

Script

Narrator: We went around the country and asked America “What does your Scion say about you?”

Man 1: It says I love to accessorize.

Man 2: My Scion says I want the most for my money.

Girl 1: My Scion says I love my music.

Man 3: My Scion says that I love the night life.

Man 4: Simply, it says I’m Greg.

Narrator: See what Scion will say about you at Scion.com. Be different. Be Scion.

Discription/Explanation

A TV spot for a class assignment on Scion®. Scion® was our case study to know whether or not should continue to target to 18-24 year old men or change to target to 45-50 year old men. I decided that Scion should stay with their original target audience.