TV Spot
Scion
Click picture above to see Scion storyboard. (110KB)
Script
Narrator: We went around the country and asked America “What does your Scion say about you?”
Man 1: It says I love to accessorize.
Man 2: My Scion says I want the most for my money.
Girl 1: My Scion says I love my music.
Man 3: My Scion says that I love the night life.
Man 4: Simply, it says I’m Greg.
Narrator: See what Scion will say about you at Scion.com. Be different. Be Scion.
Discription/Explanation
A TV spot for a class assignment on Scion®. Scion® was our case study to know whether or not should continue to target to 18-24 year old men or change to target to 45-50 year old men. I decided that Scion should stay with their original target audience.