Radio Spot

Scion

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SFX- Office sound in background (chattering and copy machine)

BOB- Hey Ted, ya ready for the big presentation today?

TED- Oh shoot! I forgot my flow charts in my car.

BOB- Oh really . . . which car is yours?

TED- It’s the one that has the . .

BOB- (interrupts and talks a little faster) The black sleek Scion because it’s sleek like you?

TED- Huh?

BOB- (Talks a little faster) You know, the Scion that has the nice muffler tip and sweet spoiler because you love accessories?

TED- Uh . . . Bob?

BOB- (Keeps same pace) And it has the ipod accessories because you love your music?
TED- Bob . . . were you on scion.com?

BOB- (1 second pause) Yes.

ANNOUNCER- Come see what Scion has to offer you at scion.com. Be different . . Be Scion.

Discription/Explanation

A 30 second radio spot for a class assignment on Scion®. Scion® was our case study to know whether or not should continue to target to 18-24 year old men or change to target to 45-50 year old men. I decided that Scion should stay with their original target audience.