Radio Spot
SafeSmile
SFX- School bell rings and then busy chattering from a hallway
DAU- After 3 seconds
JESSICA – Hey Emily how was class?
EMILY – It was OK. Mr. Miller just keeps going on and on and on.
JESSICA – Tell me about it.
EMILY – Hey . . are my teeth clean?
JESSICA – Uhhh . . . Ummmm . . . Hmmm.
EMILY – What if you get closer?
JESSICA – Eww that is gross! (said with attitude) Maybe my SafeSmile can help.
EMILY – What’s SafeSmile?
JESSICA – It’s a teeth scanner my mom got me. Here try it. You put it up by your teeth and wait
five seconds until . . .
SFX – Scanner beep “Do do do-do”
SAFESMILE SCANNER – Your teeth are sparkling clean.
EMILY – What was that?
JESSICA – That’s SafeSmile telling you that your teeth are clean.
EMILY – That is cool.
JESSICA – I know! It helps me when I have to get ready for school and I don’t have to smoosh
my face into the mirror to see my teeth.
EMILY – That sounds perfect.
HANDSOME MALE VOICE – Hey Emily.
SFX – School bell rings
EMILY – I gotta go.
JESSICA – Hey give me back my SafeSmile!
VO (Announcer) – Buy your SafeSmile today or visit our website at www.safesmile.com.
BOTH OF THE GIRLS – SafeSmile . . . Perfect smile . . perfect confidence.
Discription/Explanation
A 60 second Radio Spot for SafeSmile. SafeSmile is a hand-held teeth cleanliness detector I made-up.