Radio Spot

SafeSmile

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SFX- School bell rings and then busy chattering from a hallway

DAU- After 3 seconds

JESSICA – Hey Emily how was class?

EMILY – It was OK. Mr. Miller just keeps going on and on and on.

JESSICA – Tell me about it.

EMILY – Hey . . are my teeth clean?

JESSICA – Uhhh . . . Ummmm . . . Hmmm.

EMILY – What if you get closer?

JESSICA – Eww that is gross! (said with attitude) Maybe my SafeSmile can help.

EMILY – What’s SafeSmile?

JESSICA – It’s a teeth scanner my mom got me. Here try it. You put it up by your teeth and wait
five seconds until . . .

SFX – Scanner beep “Do do do-do”

SAFESMILE SCANNER – Your teeth are sparkling clean.

EMILY – What was that?

JESSICA – That’s SafeSmile telling you that your teeth are clean.

EMILY – That is cool.

JESSICA – I know! It helps me when I have to get ready for school and I don’t have to smoosh
my face into the mirror to see my teeth.

EMILY – That sounds perfect.

HANDSOME MALE VOICE – Hey Emily.

SFX – School bell rings

EMILY – I gotta go.

JESSICA – Hey give me back my SafeSmile!

VO (Announcer) – Buy your SafeSmile today or visit our website at www.safesmile.com.

BOTH OF THE GIRLS – SafeSmile . . . Perfect smile . . perfect confidence.

Discription/Explanation

A 60 second Radio Spot for SafeSmile. SafeSmile is a hand-held teeth cleanliness detector I made-up.