#1 Top Spokesperson Who Have Come and Gone: Tiger Woods

Tiger Woods has definitely showed that the bigger you get, the bigger your fall is.

Before 2009, no one in sporting was bigger than Tiger Woods. He was winning championships, Nike Golf was created because of him, and he broke the stereotype about African-Americans playing golf. EA Sports created a golfing game featuring his name, and he was loved around the world.

But that power came to an end.

Ever since Tiger Woods’ SUV rammed into a fire hydrant in late 2009, things have not been the same for him. Sex scandals were revealed, his face was on every newsstand, and he began to lose his endorsement power.

On the golf course, Tiger Woods seemed invincible. He would never lose, and if he did, THAT was news. He was on the path to pass Jack Nicklaus for the all-time record of major championships, but not anymore. He now struggles to even make the cut.

Beside his golfing career, Tiger began to lose major endorsements. Although Nike kept Tiger as a spokesperson, other companies, including Gatorade and Gillette, did not feel that his tarnished reputation represented their brand. His media power has been so bat that an Ad Age report has deemed him to be the least effective celebrity endorser for 2010.

One specific endorsement, Gatorade, was even more of a blow because they created a brand specifically for Tiger called Gatorade Tiger. After the incident, the brand was discontinued.

Because of the dramatic rise and fall of Tiger Woods, he is the number one spokesperson who has come and gone.