Let’s be honest, product placement is nothing new; “American Idol” has Coca Cola and Ford, “The X-factor” has Pepsi, and—going way back—“Fibber McGee and Molly” had Johnson Wax. Let’s not forget the whole concept of “The Price is Right” is an hour show of product placement. Even your product...
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The use of the Internet continues to grow into American Households. A survey conducted in 2010 by the Census Bureau found 70% of households had access to the Internet with 60% had access to high speed Internet. The most visited type of websites is social networking. In October 2011,...
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I don’t know about you, but if I had the choice between spending my own money or having Santa make my toys, I’d choose the latter. If I happen to get a head start on him for Christmas joy, I wouldn’t hit him in the bowl-full-of-jelly gut and then...
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Tiger Woods has definitely showed that the bigger you get, the bigger your fall is. Before 2009, no one in sporting was bigger than Tiger Woods. He was winning championships, Nike Golf was created because of him, and he broke the stereotype about African-Americans playing golf. EA Sports created...
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It is hard to imagine any Bill Cosby impersonation without the mention of Jell-O pudding, Kodak, or the infamous New Coke. Shows like the Simpson’s and Family Guy has painted this persona with their various Bill Cosby “guest appearances.” Earlier this year, Bill Cosby received the AAF President’s Award...
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I can only imagine how the creative brainstorm went for this ad campaign. “How can we increase brand awareness?” “Well,” the copywriter says with a squeak in his voice, “we could just say the brand name over and over again.” And they did. And it works. Quite well too....
readmore Former Spokesperson, Spokesperson
Loading ...Let’s be honest, product placement is nothing new; “American Idol” has Coca Cola and Ford, “The X-factor” has Pepsi,...
The use of the Internet continues to grow into American Households. A survey conducted in 2010 by the Census...
I don’t know about you, but if I had the choice between spending my own money or having Santa...
Tiger Woods has definitely showed that the bigger you get, the bigger your fall is. Before 2009, no one...
It is hard to imagine any Bill Cosby impersonation without the mention of Jell-O pudding, Kodak, or the infamous...
I can only imagine how the creative brainstorm went for this ad campaign. “How can we increase brand awareness?”...
“Yo quiero Taco Bell” This phrase swept the country by storm and made Spanglish more popular than ever. Wikipedia...
“What goes up, must come down.” Sadly, our little sock puppet had no idea he just sealed his own...
“GEICO, so easy a caveman can do it.” This phrase of encouragement, although had good intent, has changed the...
You heard me right, organic brand Honest Tea has broken out with a rap for people to rethink what...
